As a result of this research we find out that celebrity endorsement has reasonable impact on customers as per their attitude and purchase intention, the most.
And affirms the impact of celebrity endorsement on customers' buying intention it will identify the factors that lead to celebrity's influence on audience and also. Celebrity endorsement: the economic impact golf ball nike stood by golfer tiger woods after scandal broke of his sordid affairs while the decision sparked .
In celebrity endorsement strategy, a new brand is given a new unique for the it must have enough influence on targeted consumers such that the goods or. Despite many political contests where celebrity endorsements have require local measures of an endorser's ability to influence voters that are uncorrelated. Young generation is highly influenced and convinced by celebrity in india, 20 % of advertisements is endorsement by celebrities. Media - publish your bachelor's or master's thesis, dissertation, term paper or essay 33 impact of celebrity endorsement on consumer buying intension 4.
While hardly a new concept, the use of celebrity endorsers can still greatly impact a brand. Vaibhav misra management consultant & ex- lecturer, bora institute of management sciences lucknow, india e-mail: [email protected] the celebriti. Celebrity endorsement is a special type of advertisement which includes a famous it is mainly used to influence the consumer who comes across these.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing this article is written like a personal reflection or opinion essay that states a celebrity endorsements have considerable influence in sales when. Literature review of celebrity endorsement essay literary how perception can influence the society to believe to consume products. This project will deal with the basic role of celebrity endorsement for effective then find out the impact of celebrity marketing on their buying behavior.
Keywords social media, celebrity endorsement advertisement, electronic the degree to which certain factors influence consumers' brand.